Could Orcas and Humans Help Save One Another?

Successful, innovative entrepreneur Peter J. Burns III believes so, and he’s on a mission to help both humans and these amazing creatures. Burns has created over 150 startups, but this multi-millionaire is much more than a business person: he’s a humanitarian at heart. Read more to find out about The Orca Project.

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The Catalyst Behind the Mission

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Burns, who live on the California coast became worried about the safety of his community and individuals worldwide as he increasingly noticed media coverage of unprovoked shark attacks on humans. There’s a reason why unprovoked attacks keep appearing in the news: based on the International Shark Attack Files, which is published by the Florida Museum of Natural History, these attacks have increasingly occurred over the past few decades. The chart below provides more details:

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Image source: Florida Museum of Natural History, 2018

Clearly, human lives are at stake, but why does Burns believe that orcas can provide a beneficial solution?

“Apex Predators” Meet Their Match

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An apex predator is a species at the top of its food chain. People often think of sharks, especially great whites, as apex predators with no natural enemies. However, research shows that this assessment is not quite correct. 

According to a recent publication by Smithsonian, scientific studies have proven that a pod of orcas can drive great whites away from an area for months – even if the pod is only the area for a couple of hours. Based on the report by the Smithsonian, and other reputable publications such as National Geographic, great whites flee from orcas for good reason: orcas prey on these sharks.

Creating a “Win” for Everyone

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Peter J. Burns III is not on a mission to eradicate great whites or other sharks by introducing pods of orcas into their territories. Instead, he is actively pursuing a new, green solution which will benefit humans and orcas without causing shark casualties. The Orca Project is based on the idea that great whites could be deterred from areas where humans frequently swim through the use of technology. 

The Atlantic recently published an article which expressed that “orcas don’t actually have to kill any great whites to drive them away. Their mere presence—and most likely their scent—is enough.” (Yong, 2019) Burns believes that introducing the scent and sounds of orcas into waters frequented by beachgoers can help keep humans safe by driving away sharks and preventing attacks. Here are a few potential benefits to this plan:

Human swimmers are less likely to become prey – accidentally or otherwise – if sharks eschew coastal areas in favor of locations which are not frequented by people.

The project will spark further research and interest in these animals, whose populations are rapidly declining, according to the Center for Conservation Biology at the University of Washington.

The Orca Project is a shark-friendly alternative to killing these animals. Furthermore, fewer shark attacks on people mean less “bad press” for the sharks, who are often vilified. 

Become Involved in the Orca Project

If you are interested in contributing to The Orca Project or learning more about the mission, visit Burns’s site (, which gives details about this endeavor as well as other ongoing projects.


Center for Conservation Biology. (2019) Causes of Decline Among Southern Resident Killer Whales. University of Washington. Retrieved October 25, 2019, from

Daley, J. (2019, April 22). Great White Sharks Are Completely Terrified of Orcas. Smithsonian. Retrieved from

Florida Museum of Natural History. (2018) World Attack Frequency Rates. Retrieved October 25, 2019, from

Rigney, E. (2019, July 16). Orcas Eat Great White Sharks—New Insights Into Rare Behavior Revealed. National Geographic. Retrieved from

Yong, E. (2019, April 19). The Predator That Makes Great White Sharks Flee in Fear. The Atlantic. Retrieved from

Note: Previously published on Medium (2019)

The U.S. is Shark Attack Central, but Orcas Can Help

Serial entrepreneur Peter J. Burns III is on a humanitarian mission. According to recent reports, shark attacks are on the rise in the United States. Just how serious is this problem? Take a look at the chart below, which is based on the most recent data from the International Shark Attack File (ISAF).

Furthermore, the United States reports more unprovoked shark attacks on humans, annually, than any other nation. An unprovoked shark attack is an incident in which the human victim did nothing to encourage the shark to engage. While many attacks “result in minor bites or abrasions from small sharks,” other attacks are downright deadly (ISFA).

Note: Attack data gathered from ISAF; 2019 data refers to January — June of the corresponding year.

The title of this article sums up the situation: GREAT WHITE SHARKS INCLUDING 15-FOOT, 2,000 POUND BEHEMOTH ARE PATROLLING U.S. EAST COAST HUNTING PREY. The coasts of North Carolina, South Carolina, Georgia, and Florida draw great white sharks each fall as temperatures drop. However, the east coast is not the only U.S. location where great whites attack. California’s infamous “red triangle” is the location at which roughly one third of great white shark attacks happen in the United States. For more information about the “red triangle,” watch this video.

Great Whites Mean Great Danger

What really concerns Peter J. Burns III about this disturbing data is that very little is being done to remedy this scary situation. Burns’s desire to protect human lives drove him to further research how sharks could be deterred from hurting humans. Based on several new reports, like this National Geographic article, sharks have a real enemy: orca whales. Orcas eat sharks, including great whites. Peter J. Burns III sees orcas as a human ally with powerful potential, and he founded The Orca Project with their abilities in mind.

Orcas: Our Allies in the Ocean

Great white sharks can grow up to 20 feet in length, and weigh up to 6,600 pounds. This means that any predator that can take down one of these animals is quite impressive. Orcas can weigh up to 6 tons and in terms of great whites, these whales are quite a formidable foe. In fact, after orcas enter an area, great whites are so scared that they will not return to that location for months (Jorgensen, et al.). However, orca populations are in decline, as reported by sources such as Smithsonian magazine.

Orcas certainly need our help, and they are not known to attack humansPeter J. Burns III knows that it is time to become serious about orca conservation, and he beliefs that helping orca populations to thrive will result in less shark attacks on humans. Furthermore, he sees a great research opportunity: if humans learn more about the signals that orcas give off to scare sharks away, we can use that information to protect our own kind.

To learn more about Peter J. Burns III or to invest in this intriguing humanitarian conservation project, visit


International Shark Attack File (ISAF). (2019). Yearly Worldwide Shark Attack Summary. Retrieved November 11, 2019, from

Jorgensen, S., Anderson, S., Kanive , P., Moxley, J., Ferretti, F., Chapple, T., & Block, B. (n.d.). Killer whales redistribute white shark foraging pressure on seals. Retrieved from

Note: Article affiliated with Monterey Bay Aquarium; Department of Biology, Stanford University; Point Blue Conservation Science; Fish and Wildlife Management, Montana State University

Mccall, R. (2019, July 16). Orcas Eat Great White Sharks. National Geographic. Retrieved November 11, 2019, from

Oceana. (2019). Fun Facts About Great White Sharks. Retrieved November 11, 2019, from

Rigney, E. (2019, July 16). Orcas Eat Great White Sharks. National Geographic. Retrieved November 11, 2019, from

Note: Previously published on Medium (2019)

Orca Project Promotes Safety and Conservation

I am both a serial entrepreneur and philanthropist, and I am on a humanitarian mission to make beaches safer for people who would like to enjoy these natural spaces without having to fear violent, and often deadly, shark attacks. In terms of sharks, the great white is typically considered the epitome of an apex predator.

The great white (scientific name: Carcharodon carcharias) can grow up to 20 feet in length, and weigh in at over 3 tons. weigh up to 6,600 pounds. These predators have serrated teeth which allow them to tear into the flesh of their prey. According to, these teeth can be as long as 6.6 inches. It’s no wonder that people do not want to get into the water with these animals.

The University of Florida’s 2018 International Shark Attack File (ISAF) provides further proof that these predators are to be avoided. The ISAF defines an “unprovoked attacks” by sharks as “incidents where an attack on a live human occurs in the shark’s natural habitat with no human provocation of the shark” (ISAF, 2019). Unprovoked attacks do not include situations in which humans attempt to touch, harm, or otherwise interact with sharks. The table below gives further details about last year’s attacks on humans.

Table from Yearly Worldwide Shark Attack Summary by ISAF

The ISAF also reports that of all the countries in the world, the United States had the highest number of unprovoked shark attacks in 2018. These are scary statistics, but is there a solution?

Orcas may be the answer. A recent study published in Nature’s Scientific Reports provides strong proof that orcas seriously deter great whites. During the course of the study, researchers tracked great whites with electronic tags and found that these animals leave areas when orcas are present. In fact, orcas give great white such a fright that the sharks will not return to a zone for months after orcas have visited the area. A recently published National Geographic article provides insight into the sharks’ behavior: orcas actually feed on great whites.

Instead of avoiding our oceans, I believe that humans should further research great white and orca interactions and support orca conservation. The benefits are threefold:

  1. Orcas populations will thrive as a result of increased conservation activity, understanding, and interest.
  2. Human lives will be saved when orcas “do their part” as apex predators and naturally clear coastal areas of great whites.
  3. A decreased amount of shark attacks on humans will benefit great whites because they will be less likely to be feared as villains who prey on humans.

I also see great potential for further research into the signals that orcas are giving off to great white sharks. I believe that if these signals are mimicked, humans can experienced increased safety in the water. This pioneering idea will allow both humans and marine life to benefit via a green solution.

To learn more about me and to get involved in the Orca Project, visit


International Shark Attack File (ISAF). (2019). Yearly Worldwide Shark Attack Summary. Retrieved November 8, 2019, from

Jorgensen, S., Anderson, S., Kanive , P., Moxley, J., Ferretti, F., Chapple, T., & Block, B. (n.d.). Killer whales redistribute white shark foraging pressure on seals. Retrieved from

Note: Article affiliated with Monterey Bay Aquarium; Department of Biology, Stanford University; Point Blue Conservation Science; Fish and Wildlife Management, Montana State University

Oceana. (2019). Fun Facts About Great White Sharks. Retrieved November 8, 2019, from

Rigney, E. (2019, July 16). Orcas Eat Great White Sharks. National Geographic. Retrieved from

Note: Previously published on Medium (2019)

Set Yourself Up for Success as an Entrepreneur

Take it from Peter J. Burns, III: entrepreneurship can be challenging. Burns has started over 150 successful businesses, and he has helped thousands of entrepreneurs through his mentorship, as well as through the financial support his business, Burn$ Funding, offers. He has also taught entrepreneurship to students at Arizona State University’s Barrett Honors College and Grand Canyon University.

After decades of experience as a serial startup entrepreneur and supporting others in the business community, Peter J. Burns, III has a great deal of knowledge about the obstacles entrepreneurs face, and how to deal with them.

This article reviews entrepreneurial challenges and provides tips about how to deal with them effectively.

1. Uncertainty

As an entrepreneur, you must take risks and prepare for the unexpected. It is important to remain flexible and to be willing to change course as needed. Brace yourself by expecting change and open your mind to new opportunities and tactics.

You should also prepare for unexpected financial circumstances by setting up an emergency fund. It is important to have a business emergency fund which is separate from your personal expenses. Peter J. Burns III offers banking options for entrepreneurs through Burn$ Funding. Your emergency fund should contain enough capital to propel your business for 2–3 months in the event of an unfortunate circumstance.

2. Time Management

One great benefit of being an entrepreneur is the ability to set your own schedule. Take advantage of this circumstance by actually setting a schedule. Decide when your “office hours” will be. Create a list of priorities for the week and focus on those.

You should not check your email around the clock. If you do not set boundaries, emails and calls will overwhelm you. It’s important to build in time for relaxation and your personal life.

If you do receive an important message, check the contents against your existing priority list for the week. Decide whether to shift your priorities or to save the new task for later.

3. Isolation

Entrepreneurs often work alone or on very small teams. Reach out to other entrepreneurs who can provide support, mentor you, and help to keep you from circling back to the same stagnant old ideas.

Working around others can also keep you motivated. Peter J. Burns, III often uses WeWork in La Jolla, CA as a workspace, and he finds it very rewarding to meet and work alongside fellow entrepreneurs. Also consider networking opportunities, or even create your own networking event or group.

Not all of your interactions with fellow entrepreneurs need to be in person. Reach out to other entrepreneurs online via sites like LinkedIn. (You can click here to connect to Peter J. Burns, III on LinkedIn.)

4. Funding Conundrums

Whether you are a successful founder with a team of employees, or you are just starting out on your own, you need growth capital. Be wary of scams and angel investors. Manage your credit and find the capital you need via a secure, established service from an entrepreneur-focused provider.

Burn$ Funding provides an array of opportunities for small businesses and individuals, including credit repair programs, blanket loans, and many more services, such as the Entrepreneur’s Credit Card Program. This program provides an unsecured credit line of up to $175,000 at 0% interest for 12 months. Furthermore, it will not damage your credit because you access and report your own credit score when you apply.

Remember that the benefits associated with being an entrepreneur can greatly outweigh the risks. Appreciate your freedom, stay positive, and reward yourself for your successes!

To learn more about Peter J. Burns, III, visit his site: There, you will learn about his ongoing and new projects, as well as find ways to become involved via investment opportunities. Visit to read about all of the outstanding opportunities Burn$ Funding provides.

Article by L.K. Bright

Your Business Needs Good Credit

As a lifelong entrepreneur, Peter J. Burns III is a true business guru. Burns has started over 150 successful businesses during the past four decades, including Burn$ Funding. He started Burn$ Funding to provide other entrepreneurs with sound solutions to their financial and credit needs. According to Burns, your business absolutely needs to have good credit in order to be as effective and lucrative as possible.

What is business credit?

Business credit is built much like personal credit is built. However, business credit is tied to your employer identification number (EIN). While personal credit tells lenders if you are a reliable borrower, business credit tells lenders if your business is a trustworthy entity. When credit-reporting entities like Experian and Equifax consider your business credit score, they take several factors into account. These factors include the length of your credit history, your credit card utilization, your repayment history, and outstanding balances.

Why is business credit important?

  1. Good business credit will make you more eligible for excellent financing opportunities.

Without good business credit, your chances of securing the capital you need for your company are limited. It is also important to know that the U.S. Small Business Association (SBA) reports that businesses have between 10 and 100 times the credit capacity of individuals. If you want your company to grow, business credit is a must!

It is also important to consider that even if you do not need extra capital right now, you should always have an emergency fund in the event of an unexpected occurrence. Emergency business funds are of the utmost importance! For example, if you were unable to work for two months, you would still need to pay your employees.

2. Building business credit will help you protect your personal credit.

Never max out your personal credit card to pay for business expenses and always keep your business and personal credit separate. As previously mentioned, you will be able to access a much greater deal of credit as a business, as opposed to as an individual. Entrepreneurs like Peter J. Burns III know that is nearly, if not entirely impossible to run a business using only personal credit. In order to scale your business, you definitely to build your business credit.

3. Having a business credit card will help you to separate your expenses.

For accounting purposes, it is crucial to know where your money is going. Without using a business credit card, it is very difficult to separate personal expenses from business expenditures such as payroll. By tracking your business expenses carefully, you can make the right decisions about where to spend your organization’s money and where to “trim the fat.”

Furthermore, if you own an LLC or a corporation, you definitely need a shield between your personal assets and your business. A separate business account can help you to protect you from being personally liable for debt accrued by your company and legal fees incurred due to lawsuits.

4. Cost segregation opportunities should never be overlooked.

If you want to retain more of your money, it is absolutely essential that you take advantage of cost segregation. When you file your taxes, it is much easier to separate your personal and business assets if you use a business account for your company’s expenses. Maximize your tax saving by using a business credit card.

How do I build business credit?

  1. First, incorporate your business or establish it as an LLC.
  2. Obtain an employer identification number (EIN). This number is similar to your social security number, but it identifies your business (as opposed to you as an individual).
  3. Open a bank account using your company’s legal name.
  4. Apply for a business credit card, spend wisely, and repay your balance.

For financing solutions and opportunities to build your business credit, visit, which was established by Peter J. Burns III in order to help entrepreneurs and founders to manage their financing. There, you will find a variety of business-savvy tools to help you succeed. You can even apply for Peter J. Burns III’s Entrepreneur’s Credit Card. The card will allow you to receive up to $175,000 in unsecured credit and you will pay 0% interest for 12 months or longer.

Follow Burn$ Funding on LinkedIn here for more information and updates on the company’s special offers.

Article by L.K. Bright

Entrepreneur’s Pet Protection Mission


Burn$ Funding Introduces New Division to Help Entrepreneurs Raise Capital By Applying An Underutilized Tax Law

That scenario is one of the main reasons why serial start-up entrepreneur Peter J. Burns III started Burn$ Funding earlier this year. As Burn$ Funding builds out its product offering, the company announced today the introduction of Cost Segregation Studies for Entrepreneurs, specifically to help entrepreneurs raise capital for their businesses.
What is a Cost Segregation study?

A Cost Segregation study identifies aspects of physical property that can be placed on accelerated depreciation life cycles, which can potentially result in huge tax savings for eligible property owners.

“One of the first questions that comes to mind when I tell a small-business owner about Cost Segregation is, ‘Is it legal?’,” said Burns. “Yes, Cost Segregation is perfectly legal and IRS-compliant. The IRS has even published guidelines for a proper Cost Segregation study on its website. Even better, it is an easy process for the property owner, with the help of an experienced professional.”

While the modern application of Cost Segregation can be traced most directly to two landmark 1997 court cases, Burns was the first to tie Cost Segregation studies to other business ventures back in 2005, while serving as an adjunct faculty member at the Barrett Honors College at Arizona State University. Partnering with a student enrolled in his entrepreneurship-centric “Ready, Fire, Aim” course, Burns created a marketing company for Cost Segregation Studies and managed to generate over $180,000 of profit in only three months. Shortly thereafter, other opportunities beckoned, and Burns put Cost Segregation on the back burner.

But not for long. Burns soon devised a number of unique applications for the strategy of Cost Segregation and filed several provisional patent pending applications, one of which centered on charitable fundraising. Burns expanded on this application when he was invited two years ago to serve as a board member at an entrepreneurial center that is part of a major west coast university. Burns showed the board to how, by promoting Cost Segregation to donors, they could dramatically increase donations at essentially no cost to the donors. This is just one example, but the message is that Burn$ Funding knows that there is a tremendous opportunity for every 501c-3 charity to use Cost Segregation as a way to raise funds from donors who own eligible property.

Cost Segregation Studies and Their Application for the Entrepreneur

So what is Cost Segregation and how can it be useful in securing growth capital for your business?
Put simply, Cost Segregation is a process through which a Certified Analyst appraises a commercial property and adjusts the scheduled depreciation life cycle of non-structural elements, including items like fixtures, plumbing, appliances, roof, hardscape, etc. Since the default tax life on a commercial building is 39 years under standard straight-line depreciation, a Cost Segregation study identifies the myriad components of a property that can instead be placed on 5, 7, or 15-year depreciation terms. And there is an acceleration provision that can increase the depreciation schedule even further which expires at the end of 2019.

This depreciation acceleration often leads to huge tax savings in the early years of a property’s life, and allows property owners to retroactively catch up on any savings that result from the depreciation adjustment. Burns has commissioned hundreds of Cost Segregation studies himself and has observed the rule of thumb that typically, around six percent of the value of a building is returned immediately, in the form of tax benefits.

As mentioned above, the entire process is guided by IRS regulations, meaning any CPA should be able to take the results of a Cost Segregation study and safely use it for tax filing purposes. In fact, Cost Segregation should only be performed by experts who are part of the American Society of Cost Segregation Professionals (ASCSP). The ASCSP is the only body in the US that certifies the qualifications of Cost Segregation professionals, and operates in accordance with a fully-fledged Code of Ethics.

While the ASCSP provides a directory of Cost Segregation professionals who are members of the organization, as few as five percent of the roughly 91 million eligible buildings have had a Cost Segregation study performed. By Burns’ estimates, that means that there are hundreds of billions of dollars in potential investment capital, operating capital, or charitable donations being left on the table.

About Burn$ Funding

Burn$ Funding is an emerging aggregator of non-traditional tools for securing growth capital. Three of those tools, in particular stand out. First, Burn$ Funding has institutionalized the bridge funding process to help clients reduce credit card debt and obtain a higher credit score. This allows Burn$ Funding clients to secure more capital at remarkably low interest rates, in some cases as low as zero percent for an introductory period of 12–21 months. Second, Burn$ Funding offers a market in shelf corporations, which are business entities that are no longer being used because their assets have been sold, typically through acquisition. However, these corporations are still viable because they have exemplary credit records. While these entities typically range in cost from $5,000 to $10,000, their clean record can help clients secure lines of credit for growth. Third, Burn$ Funding has pioneered the use of Cost Segregation to allow commercial real estate owners to generate capital (in the form of tax savings) based on a little-known IRS allowance. A cost segregation study identifies aspects of a property that can be placed on accelerated depreciation life cycles, typically resulting in huge tax savings for eligible property owners.

Note: Previously published by Peter J. Burns III on Medium (2019)

Solution for the Great White Shark Problem that is Threatening Beach Communities Around the U.S.

Note: Previously published by Peter J. Burns III on Medium (2019)

Burn$ Funding injects capital, inspires entrepreneurial ambitions

Note: Previously published by Peter J. Burns III on Medium (2019)


Peter J. Burns III: The blueprint of an entrepreneur

Note: Previously published by Peter J. Burns III on Medium (2019)